Content strategy services

Content strategy agency for the story that sells

If “publish and hope for the best” is your current plan, we should talk. Our content strategy services turn your disintegrated content into assets your ICP can buy from.
Trusted by B2B 

brands worldwide
Why content strategy services?
You’ve got blogs, case studies, and LinkedIn posts, but after you hit publish nothing happens? We connect SEO and content to your pipeline so your ICP finds you.
Built for international B2B start-ups
We write for B2B tech teams pitching in dollars and euros, selling complex products into long sales cycles across US and EU.
Rank for buyers with SEO content services
SEO says hello. It’s wondering why you’re ghosting it. We mix storytelling with SEO and AEO so your content can be found.
what you gain with b2b content strategy

The secret behind content strategy services

The web is crowded and attention span is short. This is the moment for an integrated storyline that converts.

Our approach to content marketing strategy  
Apricot Studio
Why choose apricot?
With our B2B marketing agency, you’ll write words that build trust and move buyers to a decision.
25+
B2B teams across SaaS, tech and services
98%
satisfaction rate
€2.5M+
Countries we launched campaigns in
~4
weeks for go-to-market marketing strategy
Tailored marketing strategy services

What you get with Apricot in the basket

Still not sure? Let’s chat
Still not sure? Let’s chat
Built around your pipeline
We start with marketing strategy. Every page and post has a job description and a KPI, not just a “nice to have” label.
Fluent in hard-to-peel B2B tech
SaaS, AI and long decision cycles. We know the acronyms and the stakeholders, so you spend less time explaining and more time approving.
B2B content with a spine
Behind idea there is structure. We slice strategy, messaging and SEO into pieces that belong together, so every bit of content feels on brand.
Words meet numbers
Yes, we care about tone of voice alongside analytics. Content is just letters until strategy turns it into a sentence your buyers remember.
We sit on your side of Slack
We like an in house team that just happens to have its own logo. We work in your stack so the work moves faster.
Client Stories

The success of our clients is our success

Read success stories
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FAQ Marketing strategy services

Questions that always come up

What is content strategy?

Content strategy is the plan for how you use content to reach your ideal buyers and hit business goals. It defines who you’re talking to, what you should create (blogs, case studies, emails, landing pages, social), where it lives (website, SEO, email, paid, social), and why each piece exists. A good content strategy turns random posts into a clear roadmap that supports brand building, SEO, demand generation, lead gen and ABM – so every article, page or campaign has a job to do in moving the right people from first touch to qualified opportunity.

What are content strategy services for SEO?

SEO-focused content strategy services map search intent and keywords to content types and clusters. They define:
Which pages should rank for which core keywords (e.g. “seo content services”, “blog writing services”); Supporting articles for topical authority; Internal linking between pillar pages and supporting content;On-page SEO guidelines for titles, headers, and meta data

What is content production in a B2B context?

Content production is the process of turning your content strategy into real assets: briefs, drafts, edits, design, approvals and publishing. In B2B, content production usually covers long-form articles, case studies, sales decks, webinars and thought leadership that support demand generation, lead gen and ABM playbooks.

What is “tone of voice” in content strategy?

Tone of voice is the way your brand sounds in writing: your style, vocabulary and personality. A good content strategy defines tone of voice so that blog posts, landing pages, sales emails and LinkedIn updates feel like they come from the same brand, not five different people.

How do content strategy services support demand generation and lead generation?

Content strategy services decide: Which topics create awareness and demand in your ICP (top/mid-funnel); Which assets turn that demand into leads and opportunities (bottom-funnel); How to sequence content in ads, email and sales outreach. That’s how content moves from “brand building” to a clear engine for pipeline, working hand-in-hand with your demand gen and lead gen programs.

How long does a content strategy project take?

Most content strategy projects take 4–8 weeks, depending on your complexity and number of markets. Typical deliverables include: Content audit and insights; content strategy framework and pillars; SEO content plan and priority topics; tone of voice and messaging guidance; editorial calendar and content distribution plan.