Marketing strategy services

Turn “try this” into a B2B marketing roadmap

For when adhoc tactics stop working. With our marketing strategy services you get a roadmap that moves the right clients closer to the yes.
Trusted by B2B 

brands worldwide
Why our Marketing strategy services?
Is your marketing all over the place? Stop burning the budget. Define who you’re really selling to, what you need to say, and where it actually makes sense to show up.
B2B foundations before tactics
We don’t guess the next steps from the thin air. We review your CRM, GA4, GSC and interviews to see who buys.
Demand you can actually sell
We design systems that create demand and capture leads, not just campaigns that disappear after two weeks.
what you gain

The secret behind the strategy success

Turn your data into an ICP
Speak to the right buyers. We turn the external research, your CRM, and sales calls into a ICP so you focus your efforts on the right persona.
Brand positioning that sound like you
Build a distinctive brand that is aligned with your DNA and resonates with your buyers.
Speak the language of the ICP
Switch off generic SaaS autopilot. Based on research, build an awesome tone of voice  that explains what you do and builds trust.
Read on your competitors
See what works and what doesn't for those who have already been in the trenches. So you know where which channels deserve your attention.
Marketing roadmap people follow
A focused marketing roadmap and bespoke channel strategy that accelerates your growth.

B2B buyers decide differently. We will make you top of mind when the need for your solution hits.

Our approach to B2B marketing strategy  
Apricot Studio
Why choose apricot?
The B2B marketing agency you call when you need a strategy that moves the needle.
25+
B2B teams across SaaS, tech and services
94%
satisfaction rate
€2.5M+
Countries we launched campaigns in
~4
weeks for go-to-market marketing strategy
Tailored marketing strategy services

What you get with Apricot in the basket

Still not sure? Let’s chat
Still not sure? Let’s chat
Only the good fruits
The people you meet are the ones actually shaping your B2B marketing strategy, branding messaging and roadmap.
AI powered with experts in charge
AI translates CRM, GA4 and GSC into insight, while we make the calls on ICP, the right brand story and channel strategy.
From seed to GTM roadmap
Every project lands in a go-to-market roadmap with channels, timelines and success metrics so you know what happens when and why.
Proven recipes for B2B marketing
We use best in class models like Fletch messaging and turn them into a GTM plan that fits your product, market and sales motion.
Fluent in your tools
We work inside SEMrush, GA4, GSC, HubSpot, Figma, Webflow, Relume. When your marketing roadmap click, the KPIs do too.
Client Stories

The success of our clients is our success

Read blog
Learn more
How Endeavor Poland became Poland's top tech community brand
Endeavor Poland already had strong momentum, a growing founder community, and a calendar full of meaningful events. We helped turn that momentum into a consistent content system, new channels, and an always-on brand presence that more than doubled impressions year on year.
Read article
How we took Snowstack from idea to GTM in 60 days
Snowstack had the team and the vision, but no public footprint. In 60 days we built their B2B go to market from scratch, from story and ICP to a conversion ready site, proof, and live campaigns.
Read article
How GRAFIT rebuilt their site content to rank for intent and convert better-fit buyers in 6 weeks
GRAFIT’s website looked premium, but the high-intent searches weren’t converting. We rebuilt the SEO foundation and rewrote the content so every page has one clear job and buyers see the proof before they hesitate.
Read article
How Valueships turned hidden expertise into a conversion ready site in 4 weeks
Valueships had the expertise and the content but the site just didn't carry people to "let's talk." Learn how we turned scattered resources into a guided path that increased engagement by 84%.
Read article
How BibliU became market leader and one of the fastest-growing start-ups in the UK
Learn how we turned scattered demand into a clear university ABM program that kept long deals moving to signed contracts.
Read article
FAQ Marketing strategy services

Questions that always come up

What is a marketing strategy?

A marketing strategy is a long-term plan for how your business will reach its target audience and achieve goals such as brand awareness, lead generation, and sales. It connects who you target, what you say, and which channels you use into one direction.

What should a B2B marketing strategy include?

A B2B marketing strategy should include clear goals, ICP definition and positioning. It aligns branding, brand awareness, content marketing, lead generation, and ABM so they support the same business goals. It prevents random tactics, focuses budget, and makes it easier to measure what is actually working (KPIs).

What is the difference between a marketing strategy and a marketing plan?

A marketing strategy is the big-picture “why and who”: goals, ICP, positioning, and key messages. A marketing plan is the “what, where and when”: specific content marketing, campaigns, channels, budgets, and timelines used to execute the strategy.

How often should you update your marketing strategy?

Most companies review their marketing strategy at least once a year and adjust quarterly. The core branding and positioning stay stable, but channel mix, content marketing, lead generation, and ABM tactics are updated based on performance data and market changes.

Is a marketing strategy a one-time cost or ongoing?

You usually invest once in the core strategy (ICP, positioning, messaging, channel mix, budget), and then keep a smaller, recurring budget to adjust brand awareness, lead generation, ABM campaigns, and content marketing based on performance data.

What is an example of a simple marketing strategy?

A simple example is a SaaS company targeting mid-market buyers with content marketing that answers their search questions, brand awareness ads on LinkedIn, and lead generation via demos and webinars, supported by ABM outreach to a short list of priority accounts. All activities share the same message and KPI targets.

Test. Learn. Scale. Repeat.

Your B2B marketing partner in crime

Still not sure? Chat with us
Let's grow
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