Overview
Endeavor Poland already had strong early traction - a growing portfolio of high-growth founders, a programme with real impact, and a network that extended well beyond Poland. What they needed was a system to expand their reach and tell that story consistently, so the right people could find and follow it between milestones.
In less than nine months, we built that system: a LinkedIn presence with four running content series, a regular newsletter, active Instagram and YouTube accounts, and a community that recognises the brand for its mission - with events as an accelerator, not the only proof point. Year-on-year, total impressions more than doubled, with average monthly impressions up 127% and engagement rising across the board.
The client
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Endeavor is the global network of trust built by entrepreneurs, for entrepreneurs, operating in 45+ emerging and underserved markets. Endeavor Poland is the local chapter: a non-profit that selects and supports the country's highest-growth founders through mentorship, capital access, and a "founder helps founder" network, with the bigger goal of building a generation of serial entrepreneurs and moving Poland up the global unicorn rankings. Its portfolio includes some of Poland's most recognisable tech companies, like ElevenLabs, ICEYE, Booksy, Tylko, Spacelift, and Docplanner.
Their audience is international: Polish tech founders, the global Polish diaspora, board members, investors, and corporate sponsors who are actively interested in what's being built out of Poland.
The challenge
When we started in October 2025, Endeavor Poland's program was strong. What it needed was a system to match.
A founding workshop with the team surfaced the core opportunity: Endeavor's identity was largely communicated through its events, which meant the brand's broader mission - changing the Polish tech ecosystem - wasn't landing consistently with audiences who weren't in the room.
- Event-driven reach. LinkedIn impressions spiked around big moments and tapered in between, closely tied to the calendar of flagship events rather than a steady content rhythm.
- Room to build editorial infrastructure. There was space for a content calendar, repeatable series, and a clearer workflow for turning event videos, photos, and keynotes into ongoing content - strong material with more to give.
- A CRM ready for its next stage. Founders, board members, investors, and diaspora contacts lived in a database that, with some structuring, could support more targeted, cleaner communication.
- Channels with room to grow. A newsletter, YouTube, and an active Instagram presence were natural next steps for community-building that hadn't been switched on yet.
- Messages competing for attention. With a steady flow of event communications going out, key messages didn't always cut through as clearly as they could.
We came in on an ongoing retainer covering content strategy, LinkedIn management, event content, channel development, and community communications.
What we did
This is how we worked with Endeavor step by step.
Step 1: Audit and strategy
We opened with a full 12-month LinkedIn audit - post performance, follower demographics, content patterns - alongside a hands-on workshop with Bartek (Managing Director) to pin down Endeavor's "why," its strengths, and the gaps in how that story was being told. The findings were clear: people-first content consistently outperformed institutional posts, carousels and albums drove the highest dwell time, and events were being treated as a single post rather than a multi-day content opportunity. We turned those findings into an editorial playbook built around three content pillars designed to keep the channel active every week, event or no event.
Step 2: CRM cleanup and foundation
Before community communications could scale, we structured the foundation. The Endeavor Poland database - founders, board members, investors, and diaspora contacts - was reorganised and deduplicated, making it possible to run targeted invite sequences and a newsletter that reached the right people without noise.
Step 3: New content series and new channels
We introduced four repeatable series to give the channel a consistent identity between events:
- Meet Endeavor - introducing and humanizing the board and team
- EE Spotlight - featuring Endeavor Entrepreneurs and their milestones
- Ecosystem news - interesting news from the local and global community
- Founder Reels - short-form video founder story pulled from events
Each series served a specific purpose within the broader goal: to inspire the next generation of founders, to show who stands behind the Endeavor community, and to make the organisation's mission legible to an audience who hadn't been in the room.
Alongside the series, we launched three channels that hadn't been active before: a monthly newsletter to the full community, an Instagram built around a people-first content approach, and a YouTube channel for event recap videos.
November 2025 - a month with no flagship Endeavor event - proved the model worked: impressions grew more than fourfold compared to the prior month, driven entirely by Meet Endeavor profiles, a founder thought-leadership video, and ecosystem news running on the new editorial rhythm.
Step 4: Event production, end to end support
Beyond content, we took on the operational side of running events: producing on-site materials (banners, presentation decks, name tags, signage), coordinating venues, managing invitations and guest registration, and hosting the events themselves. That meant Endeavor's team could focus on the room and the relationships in it.
Across the period we ran a full calendar of events spanning three formats: focused Connect sessions built around a guest speaker and community, larger networking dinners, and diaspora/international gatherings abroad.
Step 5: Turning every event into a content engine
The biggest operational shift was treating each event as a multi-day content sprint rather than a single recap post. Every event now generates a structured set of assets: a photo album post, a lessons-learned reel, YouTube video content, a newsletter, and share packs for featured guests and board members to amplify on their own profiles.
Step 6: Supporting materials for high-stakes conversations
Beyond the public channel, we produced decks and PDFs for sponsor conversations, board communications, and investor presentations - giving Endeavor Poland polished, structured materials for the rooms where reputation and funding decisions get made.
Step 7: Bartek's personal LinkedIn
Bartek already had an established following on LinkedIn. We built a dedicated content stream for his personal profile - thought leadership posts, first-person reflections from events, and founder-facing commentary - so his voice could reach audiences the company page couldn't. Personal amplification consistently outperformed institutional posts across the period, with Bartek's posts driving significant share of total reach on key event sprints.
The results
In short
Year-on-year, total impressions more than doubled - with steady, compounding growth replacing the old spike-and-drop pattern. New followers are now arriving from markets like London, Zurich, Dubai, Singapore, and São Paulo, a sign that Endeavor Poland is being picked up as an international initiative rather than a local one. And the audience profile matches the target closely: founders, business development and operations leaders, and a healthy share of VC/PE, the exact group that matters for sponsorship pipeline.
The shift isn't just in the numbers. Endeavor Poland now has a content infrastructure that works between events, not only because of them. The community recognises the brand. Founders want to be featured. The board is amplifying.
Why this worked
- Starting with data. The audit on day one meant every editorial decision was built on what the algorithm and the community were already responding to.
- Speaking the language of the community. A deliberate shift to Polish-language content on key posts meant the channel spoke directly to its core ICP - Polish founders, operators, and ecosystem builders - rather than defaulting to English for a local audience. The result was higher engagement on posts where it mattered most.
- People over logos. Every content decision was filtered through one question: does this put a face, a story, or a real moment at the center? It's the content that consistently performed best - the team retreat post hit a 67% click-through rate, well above anything institutional.
- Events as sprints, not single posts. Switching from "one event, one post" to "one event, five to seven assets over ten days" compounded the reach of every moment Endeavor Poland created.
- Infrastructure first. CRM cleanup, an editorial playbook, and proper channel setup aren't exciting deliverables on their own, but they're what made everything else possible at scale.
Ready to turn your community into a brand people talk about?
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